On March 1, 2023, Volkswagen released the latest Volkswagen advertisement, titled "T-Roc, Taigo and T-Cross | SUVs with Superpowers". This advertisement is 30 seconds long that is to communicate the launch of the new SUV models of the German brand: The T-Roc, T-Cross and Taigo. The video shows us a little boy who changes his life when his right hand is touched by his idol in a movie presentation. In his day-to-day life, he will leave his right hand free and and try not to touch anything to prevent from losing his magic. To a boy’s surprise, his magic right hand can take over the steering of a White Volkswagen SUV and park the car perfectly. In the end, the theme “SUVs with Superpowers” appears on the screen. This Superpowers are available on Taigo, T-Roc and T-Cross.

According to Brand Value (China) Network, Volkswagen SUVs with the optional Park Assist can tell the driver when driving past if a parking space is big enough – and also park the car for the driver. In order to make the most of Park Assist, the driver can follow the following steps: 

Step1 - Finding a parking space； 

Step2- Indicate and press the Park Assist button； 

Step3- Change the gear to reverse and follow the prompts on the display；

Step4- Change the gear to drive and let the vehicle finish the parking.

During the process, the driver only needs to operate the accelerator pedal and brake, change the gear, monitor the parking process and the steering wheel is set to turn automatically. According to Volkswagen’s Newsroom, Park Assist can also drive out of parallel parking spaces.

According to Brand Value (China) network, Park Assist is an automated parking aid that helps drivers park with greater precision by using a guidance system technology that involves sensors, cameras, and computer processors.  Park Assist can surely reduce the stress associated with parallel parking and reverse parking. As a matter of fact, Park Assist can minimize the chance for potential scratches and dings that happen when steering into very tight spaces. Therefore, it can reduce the disruption of flow in big cities. 

There are a few different types of Park Assist systems with varying levels of automation. The most common one of Park Assist is called “Steering assisted parking”. As the name suggests, the steering is the part that is done automatically. The wheel will spin by itself to maneuver you into the parking space. The second common one is called “Park and exit assistance”. It works much the same as steering assisted parking, only it adds the neat trick of being able to get you out of a parking space as well. The third common one is called “Fully automated parking”, which takes over all aspects of the parking process including accelerating and braking. 

With the rapid advancement of driver assistance technology, plenty of modern cars now have the ability to park themselves that include Ford Fiesta, Peugeot 308 and BMW 5 Series. In March 2023, Tesla has unveiled the Vision Park Assist feature with its new software update, version 2023.6.9 for non-FSD （Full-Service Driving） Beta vehicles. This cutting-edge feature can use the car's cameras to measure distances to nearby objects, offering drivers valuable parking assistance.

          Volkswagen, is a German automaker headquartered in Wolfsburg, Germany. Founded in 1937, it is known for the iconic Beetle and serves as the flagship brand of the Volkswagen Group, the largest automaker by worldwide sales in 2016 and 2017. Its name is derived from the German-language terms Volks and Wagen, translating to “people’s car” when combined. Volkswagen Group China is the largest, earliest, and the most successful international partner in China's automotive industry. In 1978, Volkswagen started its connection with China. In 1984, its first joint venture in China, Shanghai Volkswagen Automotive Co., Ltd., was established. In 1991, its second joint venture in China, FAW-Volkswagen Automotive Company Ltd. was established in Changchun. In 2022, Volkswagen enjoyed sales of 3.18 million cars in the Chinese market and is the largest brand in China by sales, taking a 13.5 percent share of the Chinese market. 

On the ranking of “The 3rd Daguan·Keweiwei World Brand Value Top 900” released on March 18, 2023, Volkswagen Group’s brand value was 815.381 billion RMB, ranking the 11th. Tesla’s brand value was 430.528 billion RMB, ranking 53rd.  BMW Group’s brand value was 321.384 billion RMB, ranking the 75th. Ford Motor’s brand value was 98.73 billion RMB, ranking the 272rd.

www.bvrcn.com 品牌价值网

作者：杨瑞安