KIA has hired former BMW exterior designer John Buckingham as the head of its Next Design Exterior Group, injecting new energy to strengthen its design capabilities. This news has attracted widespread attention because John Buckingham is an experienced car designer who has worked on several successful models for BMW. His addition is expected to bring KIA more outstanding design and innovation.

As a South Korean automaker, KIA was founded in 1944. Over the years, the company has been committed to improving its design capabilities and quality levels, enjoying a high reputation worldwide. John Buckingham will help to further enhance the company's design and innovation capabilities.

With over 20 years of automotive design experience, John Buckingham has designed several top-level models for BMW, such as the BMW 3 Series, 5 Series, and 7 Series. His design style is unique, emphasizing details and technical innovation. He has won multiple international automotive design awards and enjoys a high reputation globally. His addition to KIA will bring more outstanding design techniques and innovative ideas to the company.

According to KIA, John Buckingham will be responsible for the design work of the Next Design Exterior Group and participate in the company's overall strategic planning. He will work with KIA's design team to develop new automotive products and deliver more outstanding design concepts to the company. The company hopes that through John Buckingham's addition, it can provide consumers with more excellent automotive products and user experiences. It is very common in the entire automotive industry to hire world-class exterior designers . Nowadays, consumers are paying more and more attention to the appearance and brand image of vehicles. Therefore, many automakers are striving to improve their design level to meet market demand and win more market share.

In addition to strengthening its design capabilities, KIA is also actively promoting other aspects of its development. For example, the company is enhancing the research and development of autonomous driving technology to meet consumers' demand for intelligent vehicles. In addition, KIA is also actively developing electric vehicles to respond to environmental and energy crises. These efforts demonstrate KIA' future development direction and strategic planning.

According to the brand value network, John Buckingham, as an experienced car designer, his addition will undoubtedly bring new overall design concepts and innovation capabilities to KIA and play an important role in the R&D and marketing of new products. It is believed that after hiring such a highly renowned automotive designer, the next design product of KIA Motors will lead the market trend, bringing more excellent automotive products and user experiences for consumers, which will also help improve KIA's ranking in "（Daguan·Keweiwei）The 3rd World Brand Value Top 900".

     In "（Daguan·Keweiwei）The 3rd World Brand Value Top 900" released on March 18th, 2023, KIA' brand value was RMB 58.409 billion, ranking the 473rd; BMW's brand value was RMB 321.384 billion, ranking the 75th.

www.bvrcn.com Brand Value Network

作者：Trina