品牌价值网_中国品牌价值排行榜-Mother's Day | Gratitude Consumption Becomes Mainstream and Why Not Select Fine Tea as a Tribute to Mothers
中国品牌价值评价标准

当前位置:首页 > 国际动态>正文

Mother's Day | Gratitude Consumption Becomes Mainstream and Why Not Select Fine Tea as a Tribute to Mothers

2023-05-12 14:49:02    来源:www.bvrcn.com Brand Value Network

As Mother's Day approaches, major brands are chasing the trend of gratitude economy.

As the number one industry in the looks-driven economy, cosmetics and skin care products are becoming more and more essential to consumers, especially women. In China, "beauty" is not only the patent of young mothers. Women between the ages of 50 and 70 are also constantly evolving in their understanding of cosmetics. Especially under the influence of social media, their sense of beauty is awakening rapidly, and their demand is thus constantly upgrading, which become necessary conditions for the outbreak of silver-haired cosmetics market.

In May 2023, the three most popular brands related to Mother's Day on e-commerce platforms are L'Oreal,  Estée Lauder, and Lancome, while facial essence, moisturizer, and toner are the top three product categories with the most products sold. It is worth mentioning that high-end products such as Clé de Peau Beauté and LA MER have become very popular.

In addition to cosmetics and skin care products, food and drinks related to maintaining beauty also have gained market favor. In the hot new tea beverage market, women's consumption has already surpassed that of men, and more consumption upgrades are driven by women.



 1684050310728.jpg


Research shows that the health benefits of tea itself make the tea industry more easily recognized by female consumers compared to other industries. When women drink tea, it not only helps them become elegant and relax their bodies and minds, but also has many benefits for their health, with black tea and ripe Pu'er tea being particularly favored by women.

(www.bvrcn.com) Brand Value Network invites you to enjoy RED TEA AT NOON, the perfect gift for mothers: exquisite taste, refined and leisurely time, and the best wishes for a happy Mother's Day! You accompanied me as I grew up, and I will accompany you to experience life. More communication and greetings will bring us closer, and being together is the most beautiful moment.


112312312.png

微信图片_20230514234652.png

微信图片_20230514234657.png

1684078508828.png

www.bvrcn.com Brand Value Network

作者:Trina



相关新闻全部阅读

阅读下一篇

FDIC将向大型银行收取160亿美元费用 弥补硅谷银行等破产的损失

中国品牌价值网获悉,自从3月份以来,硅谷银行(SVB)、签名银行(Signature)和第一共和银行(First Republic)接连破产,后续影响还在持续,5月11日,联邦存款保险公司(Federal Deposit Insurance Corporation,简称FDIC)出台了一项新的计划,将向美国大型银行征收160亿美元的额外费用,以弥补与 3 月份拯救硅谷银行和签名银行相关的损失。

返回首页
返回新闻页面