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Mercedes-Benz and Google Are Working Together to Develop Supercomputer-like Performance for Autonomous Driving

2023-03-31 17:29:21    来源:www.bvrcn.com Brand Value Network

Mercedes-Benz and Google Are Working Together to Develop Supercomputer-like Performance for Autonomous Driving

 

According to the related news released on February 23, 2023, Mercedes-Benz announced on the Software Update Day held in Sunnyvale, California, USA this week that it would cooperate with Google in the field of navigation and provide "supercomputer-like performance" on every car equipped with automatic driving sensors.

Mercedes-Benz announced the cooperation in response to the increasingly fierce competition between Tesla and emerging Chinese electric vehicle manufacturers in the field of software functions. With these software functions, it is possible to remotely update vehicle performance, battery range and automatic driving function.

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Ola Kaellenius, CEO from Mercedes-Benz Group AG said that the company agreed to share revenue with Nvidia, a semiconductor manufacturer, to reduce the cost of purchasing expensive and high-performance semiconductors. Mercedes-Benz has cooperated with Nvidia in the field of autonomous driving software since 2020.

Ola Kaellenius also said, “You only pay for a heavily subsidized chip, and then figure out how to maximize joint revenue.” as quoted by Reuters.

“But only customers paying for an extra option package would have cars equipped with Lidar sensor technology and other hardware for automated 'Level 3' driving, which have a higher variable cost," he added.

Also this week, self-driving sensor maker Luminar Technologies said it agreed to a multi-billion dollar deal with Mercedes to integrate its sensors into a large number of vehicles. Mercedes-Benz holds a small stake in this company.

Mercedes-Benz said that through its cooperation with Google, the company can provide traffic information and automatic diversion functions on its vehicles.

Other automakers, including General Motors, Renault, Nissan and Ford, have integrated various Google services into their vehicles, offering Google Maps, Google Assistant and other apps.

According to China Brand Value Standard on Brand Value Network, Mercedes-Benz is working with Google to develop supercomputer-like performance to promote autonomous driving technology, which is in line with the innovation investment of secondary indicators under the innovation ability of primary indicators in the comprehensive index system, which will help to improve its ranking in the "(Daguan•Keweiwei) The World Brand Value Top 900". According to "(Daguan•Keweiwei) The World Brand Value Top 900" officially released on March 18, 2023, Google's brand value is 1,857.905 billion CNY, ranking the 2nd; Nvidia's brand value is 570.376 billion CNY, ranking the 34th; Tesla's brand value is 430.528 billion CNY, ranking the 53rd; General Motors has a brand value of 308.505 billion CNY, ranking the 77th; Mercedes-Benz Group AG has a brand value of 281.413 billion CNY, ranking the 80th; Nissan Motor has a brand value of 148.694 billion CNY, ranking the 173 rd; Renault's brand value is 107.86 billion CNY, ranking the 245th; Ford Motor has a brand value of 98.73 billion CNY, ranking the 272nd.


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Related Article:

Ford Established LATITUDE AI Subsidiary to Develop Future Autonomous Driving Technology (PC Terminal / App Terminal)


www.bvrcn.com Brand Value Network


作者:Trina Yao



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