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Ford Established LATITUDE AI Subsidiary to Develop Future Autonomous Driving Technology

2023-03-24 17:10:17    来源:www.bvrcn.com Brand Value Network

Ford Established LATITUDE AI Subsidiary to Develop Future Autonomous Driving Technology

 

Ford has set up a wholly-owned subsidiary, Latitude AI, which focuses on developing an automatic driving system for millions of vehicles without holding the steering wheel or observing the road conditions.

After the establishment of Latitude, with the continuous development and expansion of Ford's autonomous driving technology, Ford added a leading team composed of professionals in machine learning, robotics, software, sensors, systems engineering and test operations. Autopilot technology includes Ford BlueCruise, which has accumulated more than 50 million miles of steering wheel-free driving mileage.               

Latitude redefines the customer experience by autopilot during periods that can be boring, stressful and unpleasant, such as heavy traffic or on long highways. According to data provided by INRIX, a transportation analysis company, American drivers spend an average of nearly 100 hours in traffic every year.

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"We see autonomous driving technology as an opportunity to redefine the relationship between people and cars," said Doug Field, chief senior product development and technology officer of Ford Motor Company. "Customers who use BlueCruise have already experienced the fun of driving without holding the steering wheel. The talents and rich experience of our Latitude team help us accelerate the development of brand-new autonomous driving technology-the goal is not only to make the journey safer, less stressful and more enjoyable, but also to turn back time for our customers as time goes by. "


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The establishment of Latitude will help Ford realize its strategic transformation, so as to focus on the automatic driving technology of individual private cars. Ford employs about 550 former Argo AI employees in machine learning and robotics, cloud platforms, mapping, sensors and computing systems, test operations, systems and security engineering. The Latitude team applied a great deal of their experience in autonomous driving, including software development tools and infrastructure, to develop Advanced Driver Assistance System (ADAS).

Sammy Omari, executive director of Ford ADAS Technology, will also serve as CEO of Latitude. Peter Carr was appointed chief technology officer to oversee Latitude's product and technology development, and David Gollob was appointed president to be responsible for business operations.

"We believe that autonomous driving technology will help improve safety, unlock new customer experiences, reduce their stress, and help drivers make time to focus on other things in the future," Omari said. "The expertise of the Latitude team will further complement and strengthen the global ADAS team within Ford to develop the future driver assistance technology and finally realize many automation advantages."

Headquartered in Pittsburgh, Latitude has engineering centers in Dearborn, Michigan, and Palo Alto, California. The company will also operate a highway test runway facility in Greenville, South Carolina.

According to China Brand Value Standard on Brand Value Network, Ford set up Latitude subsidiary to focus on the development of autonomous driving technology, which is in line with the innovation investment of secondary indicators under the innovation ability of primary indicators in the comprehensive index system, which will help to improve its ranking in the "(Daguan•Keweiwei) The World Brand Value Top 900". According to "(Daguan•Keweiwei) The World Brand Value Top 900" officially released on March 18, 2023, Ford Motor's brand value is 98.73 billion CNY, ranking the 272nd.

 

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company headquartered in Dearborn, Michigan, dedicated to helping build a better world where everyone can move freely and pursue their dreams. The company's Ford+ growth and value creation program combines existing strengths, new features and real-time online relationships with customers to enrich their experiences and increase their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and sedans, and Lincoln luxury cars, as well as interconnected services. In addition, Ford is establishing a leading position in the field of mobile solutions, including autonomous driving technology, and providing financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. For more information about the company, its products and Ford Credit, visit corporate.ford.com.


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作者:Trina Yao



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