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Defend the Brand Value Status of Global Major Oil Industry

2021-12-18 16:55:03    来源:品牌价值(中国)网

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Lukoil relies on Russia's long-term superiority in the world's oil and gas preparation resources and strong technical advantages in professional exploration. It tells us that today's oil companies in the world should establish a trustworthy commercial brand value to win the demanding competition of the global oil industry.

 

    Many people know that in order to maintain effective economic growth in today's world, every country needs a stable and safe energy supply.   The oil, which is called "black gold" and "industrial blood", obviously occupies an important position in all countries because of its irreplaceability and non-renewable nature of resources in today's society. Whether it is political economy or commercial diplomacy, for industry, agriculture, transportation, national defense, or for food, clothing, housing, and transportation, we are already inseparable from the familiar resources. At least more than 1,500 kinds of materials processed through petroleum are known.

 

   At present, there are only a few countries in the world that maintain oil reserves for more than 90 days. Throughout the past 50 years, the competition for oil resources has never stopped. Conflicts and wars in many places are related to oil. In the new century, the role of oil and the status of a strategic resource has not been reduced, but has become more prominent. 

 

    How to show that today's oil competition returns to traditional business has become a top priority for powerful oil industry companies and national leaders.

 

    Russia's Lukoil, which was shortlisted in ranking of 2021 China "Daguan · Keweiwei World Brand Value Top 900", ranks 136th with a brand value of 236.753 billion RMB. 


     Lukoil Oil is one of the world's largest listed, vertically integrated oil and gas companies, accounting for about 2% of world oil production and about 1% of proven oil and gas reserves. Lukoil's business model is based on the principle of efficient vertical integration, creating added value through risk diversification, and making the business highly flexible. Every day, Lukoil improves the quality of life of millions of consumers in more than 100 countries around the world by providing Lukoil products, electricity and heat. Lukoil has more than 100,000 employees. Their efforts and expertise ensure the company's efficient development and its market leadership.

 

   Oil and gas exploration and production are the core pillars of Lukoil's business. Lukoil's upstream business covers 12 countries, mainly in Russia, Central Asia and the Middle East. The main competitive advantages are rich reserve base, low-cost conventional oil drum production, rich experience and technical expertise in large-scale projects.

 

    More details also include that oil and gas production is the core business of Lukoil. Liquid hydrocarbons account for about 80% of the total production. Lukoil operates in six countries and accounts for approximately 2% of global oil production.

 

     

   The development of downstream markets can help reduce reliance on price fluctuations and enhance competitiveness by providing high value-added products. Lukoil provides a variety of high-quality petroleum products, natural gas processed products and petrochemical products; it operates wholesale and retail businesses in 18 countries. The main competitive advantages are the leading position in refining efficiency, the refinery has an advantageous geographical location, close to the sales market, a wide range of products, high product quality, and the development of high-quality distribution channels.


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    Lukoil insists on creating value as the first priority: through high-level efficiency and operation of all elements of the value chain, creating value for a wide range of stakeholders, from exploration to high-profit product sales to the final consumer. Lukoil's products are characterized by high performance, both as a large employer and taxpayer, investing in social projects, and continuously increasing payments to shareholders.

 

    We can see from its 2020 report that the long-tested series of Lukoil's competitive advantages are based on a sound strategy, a high sense of responsibility and continuous attention to efficiency.

     

     All of these help the company maintain flexibility in the turbu-lent external environment and ensure stable development. "Despite all the restrictions related to the epidemic, Lukoil’s management team successfully responded to the multiple crises faced during the reporting year. At the same time, Lukoil once again demonstrated its ability to withstand external shocks and provided strong support in an unfavorable market environment. Financial performance, and maintained a sound financial position. At the same time, Lukoil once again demonstrated its ability to withstand external shocks and provided strong support in an unfavorable market environment. Financial performance, and maintained a sound financial position."

   

    After years of working in the energy market, Lukoil has earned a reputation as a reliable supplier of petroleum products. The company sells products in large and small quantities to more than 24 countries and is the second largest manufacturer in Russia.

 

  Lukoil's factories have cutting-edge transformation and transformation capabilities to produce a variety of high-quality petroleum products. Today natural gas is a multi-purpose energy source, which has been used in many fields. Natural gas fuel is an economical and environmentally friendly alternative to gasoline and various heavy fuels. The production capacity of Lukoil Oil and Gas Processing Plant meets the highest modern standards. The company provides customers with high-purity gas products.

 

     For many years, Lukoil has been one of the main suppliers of polymers, pyrolysis products and organic synthesis in the Russian market, and it exports petrochemical products to more than 30 countries around the world.       

 

    Brand has strengthened civilized competition and interactive demand exchanges between countries. We can see that Lukoil in the 21st century is defending the world’s major powers with modern international corporate responsibility and value-added investment returns with technical expertise as well as the brand value status in the petroleum industry.

 

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作者:Song Jinhong



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