Sales vacancies in brand value have missed many good product sales opportunities and sales performance. At the same time, the rapidly upgraded computer and mobile phone industries have lost the brand value accumulation and personalized brand value return of obsolete products.

     How to sell the brand value of the product to consumers who really need it, and how the value return brought by the brand time precipitation of the brand value is reflected in the fast-upgrading computer industry, is worthy of correct thinking and treatment in this industry.

    In today's society, looking at the entire business environment of computers and smart phones, the sales of their brand value lag far behind the products themselves. The fast-emerging computer products, due to their huge demand in the global market, make it today with the rapid development of information technology. The trend of product technology and raw material homogeneity is also becoming more and more fierce. And the upgrading and rapid obsolescence of products make consumers overwhelmed.

   Whether it is a traditional sales market or a new type of sales channel, it is forcing the increase of consumer demand and purchase based on  constantly updated use of the product function. But at the same time, the introduction of product brand value and brand value sales are very scarce comparing with other industries. What is even more pity is that the brand value of the product has not received the attention of the industry in return.

     As a collective representative of new science and technology in emerging industries that affect people's life, the computer industry needs to establish appropriate brand values to correctly lead the consumer groups. With the rapid development of computer information technology, sufficient time must be reserved for the construction of the country to meet the support and cooperation of various industries required for the rapid improvement of people's living standards brought by this emerging industry.

     Speaking of computers, this real emerging industry is not long far away from us. Back to 1995, I founded an advertising company which as popular in Shenzhen, the city at the forefront of the reform and opening up of the Chinese city. Hand-made plates were still popular. We bought the first Apple computer for designing purpose. In just 26 years, computers have become indispensable office supplies for enterprises, and they have become necessities for families at a geometric speed. The products have been changed from generation to generation. It's not that the computer we bought at the beginning is not good, but because of the new product update, the original marterials for the old type are no longer available in the market.

    There is no suprise of such things happening sometimes,  like when you take out a shinning laptop to show off, the better type has just appeared.       

     Computer technology has changed people's traditional concepts. While enabling more people to quickly understand the changing world pattern, it also proposes changes to the traditional way of life. In the face of a large consumer country with more than 1 billion people in China, predatory computer sales have not met the actual needs of different mainstream customers in China, because in the experience of many people, previously used computer products are still function well.

    Today's computer products, which are updated too quickly, are used by many people in reluctant and passive acceptance. In fact, the computer industry needs time to accumulate brand value. Instead of developing and innovating new products too quickly, it is better to take more time in more brand value researcing work to find out the products that once made everyone’s favorite. The sales increase of the current Chinese market should be a considerable value feedback for the world computer industry in the future.

    Dell Technologies (Dell Technologies) ranked 126th in the 2021 China "Daguan · Keweiwei World Brand Value Top 900" ranking with a brand value of 252.518 billion RMB.

    The Vision of Dell Technologies : Create a better tomorrow.

    We will build a world that we want to live in.

    The commendable project brand story of Dell Technologies, based on the difference of each project, accurately grasps the elements of the actual needs of the project, and provides the perfect solution application with the professional technology of Dell Technologies.

    Dell Technologies is a unique enterprise group with seven major brands including Dell, Dell EMC, VMware, Pivotal, RSA, SecureWorks, and Virtustream. A comprehensive solution from computing to data center to cloud, not only serving today’s applications, but also committed to the multi-cloud world we are entering, driving business transformation through IT, productivity, security, and application transformation, providing customers with the indispensability of digital transformation The lack of infrastructure helps institutions, enterprises and individuals build a digital future.

   “For Dell Technologies, being a leader is nothing new. For this reason, in everything we do, we are practicing to promote sustainable development, cultivate inclusiveness, change lifestyles, and adhere to the principles of ethics and privacy protection. Dell Technologies respects and appreciates a team of employees from different backgrounds, and relies on such a team to create solutions that can fully utilize and enhance technology in a meaningful way. From medical From education and training to the digital economy, we believe that the power of technology can help solve complex social problems."

作者：Song Jinhong