品牌价值网_中国品牌价值排行榜-Buying the Future of the City, Focusing on the Infinite Imagination of the Future of the City's Brand Value
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Buying the Future of the City, Focusing on the Infinite Imagination of the Future of the City's Brand Value

2021-12-02 19:18:20    来源:Daguan Keweiwei

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    —   Who will pay for our future? Unlimited imagination on buying the future of city brands.

    —   Upgrade the execution of future brand value operations of innovative cities.

 

        The rapid development of China's urbanization process has achieved the creative dreams of countless Chinese and world-class planners and builders. Comparing with Beijing, the capital city of China, the future of modern and international urban architecture has opened an enviable and beautiful plan.

 

        As a member of the urbanization process, I have personally experienced the strategic changes and innovations in the urban construction process in the past decades of reform and opening up in China, and moved by the achievements after the labor results were correctly adopted and realized. Traveling around the world is here to practice the appreciation level of the world's outstanding masterpieces, I have been experiencing the return of contemporary comfortable life concepts and the understanding and grasp of the degree of the integration of Chinese and Western cultures.

 

     The construction of a city can directly let people experience the cultural strength and economic heritage of the country. But at the same time, the synchronization of humanistic quality with living standards and consumption concepts is the core of urban operation and development.

 

        I always think that as a modern city, construction with every inch of land and a lot of money, every block and every project is worthy of heart and soul. Because this is not only the home ground for our survival and life in the future. It is also a manifestation of the standard of living you want in the future.

 

       The earliest planning project of mine is to analysis the cultural back-ground and consumption habits of the resident population such as the traditional living environment, the historical protection of the city, and the potential of resources. In fact, the difference in culture and life experience sometimes limits people's life imagination. With the increasing of experience, the idea of leading future life is to create the life you want in the future and create people's desire for a better life. Admiring followers have expanded to both at home and abroad, with excellent historical inheritance and innovative life needs, and the innate creativity of people who cannot be underestimated, and the rapid popularization and improvement of their ability to adapt to a better life.

 

       In today's era of rapid development of information, international elements are flooding people's attention. Yes, the definition and pursuit of high quality, rich connotation and literacy can be experienced at any time in the integration of Eastern and Western cultures. While stimulating the accelerated renewal and improvement of cities, higher standards have been set for the complete construction and operation of new areas and new projects. Inadequate urban construction and urban project management failures are also easier to spot on the nail.

 

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        Looking at Beijing, ITS world-class landscape architecture is magnificent. The traditional ancient capital style and the central axis of the Forbidden City have left a valuable architectural planning reference for the world. The concept of natural, ecological and livable living in pursuit of the harmony of nature and humanity is continuously upgraded in innovation.  (Preliminarily build a world-class livable city to improve the existing disadvantages of current large cities. The urban population size of Beijing will be controlled within 23 million in 2020, and will be stabilized at about 23 million in the future. Urban and rural construction land scale will be reduced to about 2860 square kilometers in 2020, and it will be reduced to about 2760 square kilometers in 2030). International commodity brands are eager to stay here while international dynamic fashion trends are leading the way.

 

        As the political center, cultural center, international exchange center, and scientific and technological innovation center in a century of innovative urban planning opportunities, what will the city Beijing bring to the world? This is an answer that are looking forward by many more professionals.

 

       Inject the vitality of city brands and lead the brand value vision of inter-national cities. To revitalize the brand value of the city and enhance the consumption economy, there is an urgent need for the injection and cooperation of the high-quality international city brand executive team. To pay tribute to the 2016-2035 Beijing new urban planning, every key point of the planning project needs to integrate the necessary possibilities that can be realized by the brand vision of each executive team in the initial stage of planning and positioning, before it can be implemented in place.

 

      Purchasing the future of Beijing will pay for the achievable upgrade of brand consumption.

 

        Focus on the sublimation of the value of Beijing, a Chinese, world-leading, international city brand.

 

       Beijing's urban planning "clearly states that all work in Beijing must adhere to the city's strategic positioning as a national political center, cultural center, international exchange center, and scientific and technological innovation center. And education development services, the basic duty of serving to improve the lives of the people."

 

        We create a "better place" vision every day.

 

        Unibail Rodamco Westfield (Unibail Rodamco Westfield) is the world’s leading flagship destination developer and operator, with an investment portfolio worth 56.3 billion euros (Booth: December 31, 2020), of which 85% are in commercial In real estate, 8% is in office space, 5% is in conference and exhibition centers, and 2% is in service areas. The group owns 87 shopping centers, which are operated by the shopping centers themselves. It has 53 flagship centers in the most dynamic cities in Europe and the United States. Active in two continents and 12 countries, it provides a unique platform for retailers and brand events as well as a unique and evolving customer experience.

  

        In the 2021 China Standard "Daguan · Keweiwei World Brand Value Top 900 Ranking", its brand value is 91.752 billion RMB, ranks 324 on the list.

 

        Focus on the best assets in the most dynamic cities in the world. The Unibail Rodamco Westfield (Unibail Rodamco Westfield) shopping mall is a true lifestyle destination, located in the most ideal catchment area. We operate a retail business in airport retail facilities in the United States. Develop a state-of-the-art office building with an excellent working environment. Add high-quality residential projects to Unibail Rodamco Westfield's best assets. Unibail Rodamco Westfield owns and operates major exhibition venues in the Paris area. Unibail Rodamco Westfield believes that physical retail has a bright future. Through the asset rotation strategy, strict asset management and the construction of development channels, the investment portfolio is continuously improved to invest in it.

 

      Unibail Rodamco Westfield (Unibail Rodamco Westfield) reshapes the retail experience through outstanding service, bold digital marketing, unique design, quality retailers and inspiring events. The Unibail Rodamco Westfield (Unibail Rodamco Westfield) shopping mall is a place where visitors can enjoy a constantly updated experience. Provide a unique platform for international retailers, digital local brands and brand enterprises. Provide excellent catering and entertainment services, making each visit a truly memorable moment.

        Respect the laws and regulations,

        Loyalty, integrity and conflict of interest,

        The ethical way of doing business,

        Protection of confidential information

       The Group reasonably formulates the operation of shares and other finan-cial instruments.

 

        Successful brand value is established in the improvement of continuous improvement and innovation. The implementation of today’s Beijing urban innovation plan urgently needs to be realized by the brand-savvy builders and the integrated brand of economic operators, and it needs economically powerful market brand assistance and consumer brand awareness upgrades. Leading by the supporting facilities.


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作者:Song Jinhong



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