品牌价值网_中国品牌价值排行榜-Brand Value (China) Network Website Introduction
中国品牌价值评价标准

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Brand Value (China) Network Website Introduction

2021-12-02 15:07:59    来源:Brand Value (China) Network

  “Brand Value (China) Network (www.bvrcn.com)" was created and initiated by Shenzhen Daguan Advertising Co., Ltd., Beijing Yisheng Jiujiu Network Technology Co., Ltd., and Beijing Kaichen International Brand Consulting Company. It is a professional website that defines Chinese brand valuation standards, publishes Chinese brand value rankings, promotes the evaluation of global brands’ value in Chinese market, and spreads the influence of Chinese brands in the world.

  “Brand Value (China) Network (www.bvrcn.com)" has come through a long way since the marketization of Chinese brands. The website provides a platform which condensing the valuable planning experience of professional brand planners, gathering, analyzing and editing dynamic information and news of both domestic and foreign corporates. It also on its way looking for support and participation in the promotion of brand world value economy from experts and professionals of brand planning, legal and economy area. 

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   Ms. Song Jinhong, the founder and CEO of "(www.bvrcn.com) Brand Value (China) Network" has come through a long way from the marketization of Chinese brand communication and has accumulated a wealth of professional planning practical cases. She is the first one proposing that China must have a fair international recognition of brand valuation in the current era. And that’s why she cooperated with scholars of Peking University and initiated the project “Peking University China Brand Value Standard Research Platform" and later took the lead in publishing and launching the "China Brand Valuation Standards".  Later, “Top 100 Chinese Brand Value Ranking”, "China's Brand Value Industry Ranking" and "China's Listed Enterprise Brand Value Ranking" were all successfully released based on this standard, which have been reported by mainstream media at home and abroad, so as to propagate Chinese corporate brands to win market recognition at home and abroad as well as promote the growth and development of Chinese brands.

   In the experimental summary of "China Brand Valuation Standards", we will discuss the evaluation standards of China's brand value in the world, in a hope of establishing China's fair brand value economy for the spread of world brand influence. China's "First World Brand Value Top 900 Ranking" was grandly released in Beijing on March 14, 2021. 

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   The "China Brand Valuation Standards" is a systematic, authoritative and reliable standard that contains the innovative results and professional research of many experts from eking University, Tsinghua University, the Policy Research Office of the CPC Central Committee, Development Research Center of the State Council, National Development and Reform Commission, the Ministry of Finance, the National Bureau of Statistics, the People’s Bank of China, Beijing Normal University, Communication University of China and Central Academy of Cultural Administration. It is a comprehensive and operable brand valuation standard of China that contains powerful data collection, processing and comparative analysis ability from talents with professional economic theory analysis, financial analysis and mathematical analysis abilities.  

   The "China Brand Valuation Standards" is based on seven dimensions with 34 categories of elements, and more than 80 indicators of brand leadership, product and service quality, innovation capabilities, legal rights, brand building, social responsibility, and financial performance. It established a relatively complete comprehensive index system which focus on operating principles, status of the brand system and future trends in order to conduct a cautious and comprehensive evaluation of the formation, survival and development of a company’s brand value along with its brand revenue and brand strength.

   The "China Brand Valuation Standards" is actively promoted by  "(www.bvrcn.com) Brand Value (China) Network" and has obtained the permission and recognition from the Copyright Administration of the People's Republic of China as well as the protection of copyright and patent right from the National Copyright Administration of the People's Republic of China.


作者:momo



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