品牌价值网_中国品牌价值排行榜-Vanke Real Estate:Pursuing Excellent Brand Quality for Nearly 40 Years, It Outperforms and Leads the General Trend as well as the Comprehensive Development of China's Real Estate Industry with Long-lasting Endurance
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Vanke Real Estate:Pursuing Excellent Brand Quality for Nearly 40 Years, It Outperforms and Leads the General Trend as well as the Comprehensive Development of China's Real Estate Industry with Long-lasting Endurance

2021-11-09 21:33:25    来源:Daguan Keweiwei

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      Vanke Real Estate, with its pursuit of excellence in brand quality for nearly 40 years, and its long-lasting endurance, has outperformed the general trend of China's real estate industry and led the comprehensive development of China's real estate industry.

       

       Speaking of Vanke, not only that its houses have always been on sale in mainstream cities across the country, but also its Shenzhen Vanke 000002 stock, an old stock that has always been on the main stock board in China. From the earliest listed company, there are only 4 stocks at that time (Shenzhen Development, Shenzhen Vanke, Shenzhen Jintian, and Shenzhen Anda). Vanke have come all the way along (the other three were no longer exist, or were merged, or have long been renamed) the ups and downs of China's capital market. It has won the favor and pursuit of capital with its extraordinary courage and insight.

 

       Vanke adheres to a prudent financial policy for a long time. We can see from the data released by its financial interim report in 2021 that with its strong capital development strength and nearly 40 years of product quality and professional experience accumulation, Vanke continues to create and pursue a better life and has become the leading brand of China's real estate industry.

 

       In 2021, Vanke Finance’s funds in hand are195.22 billion yuan which is 2.3 times the short-term interest-bearing debt. 2020H1 monetary funds are 194.29 billion yuan, and interest-bearing liabilities due within one year are 96.82 billion yuan. Monetary funds at the end of 2020 were 195.23 billion yuan, and interest-bearing liabilities due within one year were 82.91 billion yuan. 2021H1 monetary funds are 195.22 billion yuan, and interest-bearing liabilities due within one year are 84.30 billion yuan.

 

       The sales scale of Vanke was 354.43 billion yuan, a year-on-year increase of 10.6%. Operating income was 167.11 billion yuan, a year-on-year increase of 14.2. Equity net profit was 11.05 billion yuan, a year-on-year decrease of 11.7%.


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      There were 95 new development projects, with the same amount of 781.91 billion yuan sold and unconsolidated, an increase of 12.0% from the beginning of the year.

    Its total planned construction area is 1,505.9 trillion yuan, and have increased 48 ranks on Fortune 500 companies. 

      Net debt ratio: 20.2%, lower than 40% for 20 consecutive years.

      Debt to net worth ratio: 2020H1 27.0%; 18.1% at the end of 2020 and 20.2% on April 1, 2021.


Credit rating continues to lead the industry:


Rating Agency

Result

Outlook

Moody's

Baa 1 Case

stable

Standard & Poor's

BBB+

stable

Fitch Ratings

BBB+

stable

CCX

AAA

stable


The "Three Red Lines" indicator maintains the green level:


Green Level Required

Vanke Index

Asset Liability Ratio Excluding   Advance Receipts 

<70%

697%

Cash Short Debt Ratio

>1

1.67

Debt to Net Worth Ratio

<100%

20.2%


Development and sales grew steadily, and sold outstanding amount of sales exceeded 780 billion yuan.


Sales Area ten thousand m³)

Proceeds of Salemillion yuan

2019H1

2,150

3,340

2020H1

2,077

3,205

2021H1

2,192

3,544




 

Sold but unsettled area and contract amount:

2020H1

4,743.2ten thousand m³)

6953.3 million yuan

End of 2020

4,918.6ten thousand m³)

6981.5 million yuan

2021H1

5,377.7ten thousand m³)

7819.1 million yuan


     Vanke insists on rational investment and has enough resources on hand to meet future development. 92% of its new investment is located in the first and the second tier cities. Newly acquired projects have a construction area of 15.059 million square meters and a total land price of 112.63 billion yuan. Its newly acquired rights and interests plan construction area are 1,1014 million square meters;the average price of newly acquired projects is 7,480 yuan / square meter.

 

   Project resources provide support for development. The total construction area of projects under construction and planning is about 160.659 million square meters. Among them, the total construction area of the projects under construction is about 112,833 million square meters, and the total construction area of the projects under planning is about 47.826 million square meters.

       

     The non-development business operating capacity has continued to improve, with 131.9 billion yuan of rental housing, a year-on-year increase of 25.6%, leading the scale, and a total of 148,000 opened in 33 cities. The market share of 24 cities ranks Top 3. Among them, 9 cities has accounted for Top 1. The overall occupancy rate of the opened projects has reached 95%. TOG has responded to the policy and market demand to provide the government with housing for talents and more than 30,000 housing for talents in many different cities.

 

    ToB, a total of 166 well-known companies, providing a total of nearly 35,000 corporate employees with one-stop residential services, has served more than 510,000 customers, and has a comprehensive NPS of 85% and a lease renewal rate of 58%. Wan Wu Yun's full-caliber operating income was 10.38 billion yuan, a year-on-year increase of 33.3%. Community space services entered 105 cities and served 3,490 projects. "Business Enterprise Space Service" has more than 50 leading Internet technology companies and unicorn companies.

 

    "Urban Space Service" covers 21 cities and has acquired 31 projects in total. Building a digital operation center in Wuhan, with remote operation capabilities, and 2000+ front-end operations of projects under management.

 

     For commercial development and operation part, the overall income rose steadily, commercial (including non-consolidated items) operating income was 3.629 billion yuan, a year-on-year increase of 19.2%, and the total commercial operation area was 9.888 million square meters. The occupancy rate of projects that have been in business for more than 3 years is 93.9%, and the average occupancy rate of Top 10 projects in revenue is 98.5%. SCPG has nearly 12 million members. Introducing a "printing house" that interacts with young consumers.

 

       Logistics and Warehousing

 

     The operating income of management projects (including non-consolidated projects) was 1.34 billion yuan, a year-on-year increase of 64%, covering 44 cities, with a total construction area of 7.97 million square meters of open projects, and a logistics storage area of 3.52 million square meters under planning and rebuilding. The modification of the Yizhuang National Medicine Vaccine Custom Library and supporting library was completed in 68 days. (The above figures are from Vanke's official website)

 

      Vanke is one of the first real estate companies to introduce the concept of creating a real estate brand into the group's development strategy, and always takes the interests and satisfaction of customers as the direction that the company strives to pursue in all levels of products, services, capabilities, and responsibilities. The " Wanke Club ", which was established in 1998, closely integrated the service companies and suppliers associated with Vanke. With an open mind, it adheres to the quality interaction with the needs of Vanke members. It is the first domestic real estate enterprise customer club. It is the first customer relationship organization in the residential industry. Disseminate the group’s brand concept and release group information at any time, which effectively won the attention and participation of customers. At the time when China’s real estate was still in its infancy, the " Wanke Club " was established at the height of the brand and was established as an early member which accumulated rich reputation that spread the broader influence to the market.

     

     Vanke's real estate development business centers on the people's good life, focuses on the positioning of "urban and rural construction and life service providers" as well as "good products, good services", and adheres to a full-cycle, full-category development and operation strategy. Resolutely implement a sustainable development strategy. 

 

   Focusing on the people’s needs for a better life, Vanke has consolidated its core business advantages in residential development and property services, and extended its business to lease housing, commercial development and operation, logistics and warehousing and other fields. Based on the strategic positioning of "urban and rural construction and life service providers", it committed to become a better life creator, a new force in the real economy, an innovative exploration test field, and a harmonious ecological builder.

 

    Vanke insists on residential properties and iteratively upgrades "building houses for ordinary people and houses for human use."

 

    The epidemic in recent years has severely disrupted the normal operation of the economy as a whole. In the face of hesitation and helplessness for more companies in the industry, Vanke has also experienced reflection, growth, and joined hands to help, overcome and surpass. Just like its company introduction, "We have experienced the "crisis" together, and we are also welcoming the “chance” together."

 

     In the increasingly competitive real estate market, in 2020, Vanke adhered to the core of its long-term positioning of “maximizing market value in the long-term”. Focusing on the eight steps of residential subscription, contracting, waiting, house acquisition, moving, moving in, living and using, the "6+2+2" footwork was launched to fully understand and analyze the needs of residential customers for housing under the epidemic: the residential needs extend to health and safety, life experience, and the interaction between the city and nature. Focus on research and development of healthy living technology and upgrade the health product system, from the aspects of air, thermal comfort, water, light, sound, sports, spirit, materials, structural comfort, community access, intelligence, property service, innovation projects and etc. Put forward various technical index requirements and complete solutions, integrate customers' health needs into the product system in an all-round way, and present a new era with good products.

 

      Facing the pain points of customers, promote the establishment of projects to solve the "blocking points" of customers' good experience; carry out beautiful community activities and complete the renovation and upgrading of 1,103 old projects.

 

    Reading carefully the financial performance of Vanke in the first half of 2021 and comparing it with other similar companies: Vanke has achieved convincing and proud results with its financial strength. Vanke's long-term accumulation of its brand, improved products and new products during the epidemic period have led the trend of China's real estate industry.

 

      Vanke ranked 23rd in the 2021 " The 6th Daguan・Kiweiwei China Brand Value Top 100 List ” with a brand value of 120.637 billion yuan. And it ranked the 252th in 2021" The First Daguan・Kiweiwei World Brand Value Top 900 List".


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作者:Song Jinhong



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