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品牌价值(中国)网

Brand Value (China) Network

“（www.bvrcn.com）品牌价值（中国）网”由深圳大观广告有限公司、北京颐生玖玖网络科技有限公司、北京凯辰国际品牌顾问公司创建发起，是定义中国品牌价值评估标准、发布中国品牌价值排行、推动世界品牌中国市场价值评价、传播中国品牌世界影响力的专业型网站。“（www.bvrcn.com）品牌价值（中国）网”从中国品牌市场化一路走来，凝聚了专业品牌策划师宝贵的策划经验，实时追踪汇聚分析编辑国内外优秀企业品牌动态编辑，争取国内外优秀知名经济专家、品牌策划大师、评估界、法律界专业人士和国内外著名品牌领袖人物重视与参与，助力品牌世界价值经济。

“Brand Value (China) Network (www.bvrcn.com)" was created and initiated by Shenzhen Daguan Advertising Co., Ltd., Beijing Yisheng Jiujiu Network Technology Co., Ltd., and Beijing Kaichen International Brand Consulting Company. It is a professional website that defines Chinese brand valuation standards, publishes Chinese brand value rankings, promotes the evaluation of global brands’ value in Chinese market, and spreads the influence of Chinese brands in the world.

 “Brand Value (China) Network (www.bvrcn.com)" has come through a long way since the marketization of Chinese brands. The website provides a platform which condensing the valuable planning experience of professional brand planners, gathering, analyzing and editing dynamic information and news of both domestic and foreign corporates. It also on its way looking for support and participation in the promotion of brand world value economy from experts and professionals of brand planning, legal and economy area.

“（www.bvrcn.com）品牌价值（中国）网”宋金红女士从中国品牌传播市场化一路走来，积累了丰富的专业策划实战案例，率先提出在当今时代中国要有公允的国际认同的国际化品牌价值标准，并优先立项“北京大学中国品牌价值研究平台课题组”，在国内率先发布推出“中国品牌价值评价标准”，并依据此标准成功发布了“中国品牌价值百强排行榜”、“中国品牌价值行业排行榜”、“中国上市企业企业品牌价值排行榜”，得到国内外主流媒体争相报道。传播中国企业品牌赢得国内外市场认知，助推中国品牌茁壮成长，发展壮大。

Ms. Song Jinhong, the founder and CEO of "(www.bvrcn.com) Brand Value (China) Network" has come through a long way from the marketization of Chinese brand communication and has accumulated a wealth of professional planning practical cases. She is the first one proposing that China must have a fair international recognition of brand valuation in the current era. And that’s why she cooperated with scholars of Peking University and initiated the project “Peking University China Brand Value Standard Research Platform" and later took the lead in publishing and launching the "China Brand Valuation Standards".  Later, “Top 100 Chinese Brand Value Ranking”, "China's Brand Value Industry Ranking" and "China's Listed Enterprise Brand Value Ranking" were all successfully released based on this standard, which have been reported by mainstream media at home and abroad, so as to propagate Chinese corporate brands to win market recognition at home and abroad as well as promote the growth and development of Chinese brands.

在“中国品牌价值评价标准”的实验总结中，探讨中国世界品牌价值评价标准，为世界品牌影响力传播奠定中国公允的品牌价值经济。中国的“首届世界品牌价值900强榜”于2021年3月14日于北京隆重发布。

In the experimental summary of "China Brand Valuation Standards", we will discuss the evaluation standards of China's brand value in the world, in a hope of establishing China's fair brand value economy for the spread of world brand influence. China's "First World Brand Value Top 900 Ranking" was grandly released in Beijing on March 14, 2021.

中国品牌价值评价标准

China Brand Valuation Standards

“中国品牌价值评价标准”，具有系统性、权威性、和可靠性。创新成果专业行业汇聚，标准研究蕴含了北京大学、清华大学、中共中央政策研究室、国务院发展研究中心、国家发改委、财政部、国家统计局、中国人民银行、北京师范大学、中国传媒大学、中央文化干部管理学院等单位诸多专家学者的创新成果、汇聚了专业的经济理论分析、金融与财务分析、数理分析等人才，形成强大的数据采集、加工和比较分析能力。更具有综合性、可操作性的中国品牌价值评价标准。

The "China Brand Valuation Standards" is a systematic, authoritative and reliable standard that contains the innovative results and professional research of many experts from eking University, Tsinghua University, the Policy Research Office of the CPC Central Committee, Development Research Center of the State Council, National Development and Reform Commission, the Ministry of Finance, the National Bureau of Statistics, the People’s Bank of China, Beijing Normal University, Communication University of China and Central Academy of Cultural Administration. It is a comprehensive and operable brand valuation standard of China that contains powerful data collection, processing and comparative analysis ability from talents with professional economic theory analysis, financial analysis and mathematical analysis abilities.  

中国品牌价值评估标准基于品牌领导力、产品及服务质量、创新能力、法律权益、品牌建设、社会责任、财务表现七个维度、34大类要素、80余项指标，建立了相对完整的综合指标体系，真正关注到品牌系统的运行规律及状况、未来发展趋势，进而对企业品牌价值的形成、存续与发展、品牌收益、品牌强度等各方面开展谨慎而全面的综合评估。

The "China Brand Valuation Standards" is based on seven dimensions with 34 categories of elements, and more than 80 indicators of brand leadership, product and service quality, innovation capabilities, legal rights, brand building, social responsibility, and financial performance. It established a relatively complete comprehensive index system which focus on operating principles, status of the brand system and future trends in order to conduct a cautious and comprehensive evaluation of the formation, survival and development of a company’s brand value along with its brand revenue and brand strength.

由“（www.bvrcn.com）品牌价值（中国）网”积极推动的“中国品牌价值评价标准”，获得了中华人民共和国版权局的许可和认同，并获得了中华人民共和国国家版权局专利著作保护权。

The "China Brand Valuation Standards" is actively promoted by  "(www.bvrcn.com) Brand Value (China) Network" and has obtained the permission and recognition from the Copyright Administration of the People's Republic of China as well as the protection of copyright and patent right from the National Copyright Administration of the People's Republic of China.

作者：默默